Chalk box?

I think I may have uncovered a prank from one of my favorite comedy troupes, but I can’t be sure.

First I got an email about a gig that pays a ludicrous amount of money for a hysterically cliched ad for  a product called the “Ultimate Chalk Box.”

The combination of that concept and the line “paid for by UCB,” made me think this might be the Upright Citizens Brigade.

But then I checked the Ultimate Chalk Box website, and was even more confused. Are these guys for real?

What do you guys think?